Sammy Chand is an accomplished music producer, composer, entrepreneur and community leader. In 1999, he laid the foundation for Rukus Avenue, as an independent record label and platform for an emerging scene of South Asian musicians in North America. Under his leadership, the label has gained an international presence, beginning with a distribution deal with Sony Music in India and a more recent agreement with The Orchard.
His recent music placements include: The Oprah Winfrey Show, Anthony Bourdain's No Reservations, America's Most Wanted, So You Think You Can Dance?, and the 2004 Summer Olympics coverage on NBC. Chand is currently based in the Los Angeles area.
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